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LACONIC

About

Luxury doesn't need to speak loudly.

LACONIC means saying more with less. We took that literally: two materials, very few pieces, and nothing on a bracelet that does not need to be there.

Most jewellery is sold on the amount of metal in it. That is a simple proposition and it produces heavy, expensive, careful things that sit in a drawer. We wanted the opposite — something you put on once and stop noticing, that still looks considered eighteen months later.

So the body of a LACONIC bracelet is braided waxed cord, not chain. It weighs almost nothing, it survives water and cuffs and keyboards, and it costs a fraction of what a solid silver chain costs. That leaves the silver to do one job: be the single bright thing on the wrist. One element per piece. Solid 925, hallmarked, never plated.

The cord is the part that eventually wears, and we are plain about that. It softens, and one day it needs replacing. So we replace it free, for life, and re-seat your silver on the new one. A guarantee with an expiry date is a warranty; this is not that.

Founded

Alexandria, Egypt

Made

By hand, to order

Materials

Two

Guarantee

Lifetime re-string

Start with one piece.

Or design your own — twenty-two cord colours, eight silver forms, and an engraving cut by hand.